Wondering if you need to set up a blog? Not sure if your blogging efforts are bringing results? Consider this: Small businesses that blog get 126 percent more lead growth than small businesses that do not blog, according to a HubSpot survey.Here is some inspiration for starting your business blog or checking that it’s on the right track:
Builds your business brand
A company blog is for delivering insight into your company, its values, and people. It’s the place to give tips, inspiration, best practices, how-to examples, and resources to your target audience. What would they want to know about your products or services? What is important to know about your industry? If you’re a limo service, lets say, your target audience would be people who have a special occasion coming up. But perhaps you have a niche market. Using the limo service example, if your main focus is quality, then most of the content will focus on your brand-new limos, expert drivers, and service guarantee. Getting more specific: if your business serves a particular area, you might want to include content that is relative to that region, such as upcoming concerts and events. Sprinkle in a little about Sam the limo driver and how he got started in the business and you have a compelling brand story.While it’s never a good idea to spam readers with irrelevant promotional messages, there are plenty of ways to provide valuable information and resources to existing and potential customers. Again, the limo service model: what would parents of kids coming and going to the prom in a limo want to know about? Perhaps it’s simply a checklist including what to ask the limo driver, contact numbers to have on hand, and the route and places they’re visiting. Remember, there are tons of generic articles out there: make yours unique and specific to what you and your business offers.
Powers your website presence
While your blog is a practical and powerful way to share useful, relevant information with prospects and customers, it also generates traffic. A well-planned blog that uses carefully chosen keywords about your products and services will show up in search and drive traffic to your landing pages. When Google starts to crawl your pages (typically when you have between 20-50 blog posts), it will list it on Google search. Then you will start receiving additional visitors from the search engines, such as future clients. On average, companies that blog receive 434 percent more indexed pages, according to HubSpot. Plus, 60 percent of businesses who blog acquire more customers
Establishes your expertise
As you run your business, you can share your experiences on the blog. For instance, as the limo service, you know best places to park at sporting events. This is great subject matter for a blog post.
Once you have an established community, you’ll get noticed by like-minded professionals who can help you build your business and vice versa. As the limo service, it would be a win-win to be in a business relationship with the area resorts and conference facilities. You’ll be able to connect, catch up, attend their events, and equally support blogging efforts.
The proof is in the statistics that blogging is important to add to your business strategy. However, as online content grows, it’s essential that your business is transparent and shares its unique offers through relevant keywords.